Hybrid Rental Cars – Paying a Premium For Going Green

With so much concern for our environment and soaring gas prices, more and more travelers looked to rent hybrid vehicles this summer, hoping to save money. The price of the hybrid rental cars soon put any thought of savings, out the door!

Hybrid Rental Cars – Paying a Premium For Going Green

It will be interesting to see if the demand for hybrid rental cars will continue when it would seem that the cost of gas savings don’t make up for the higher price of the rental itself. If the price to purchase hybrid rentals starts to come down, the car rental companies will be more likely to increase the number of them in their fleets. But, for now, for most travelers, a small, economy vehicle with good gas mileage is kinder to their pocketbook, if not the environment.

The high markups are probably due in large part to low supply and high demand. Most car rental companys’ fleets are less than 2% hybrid vehicles. Because the hybrids are in such short supply in the car market in general, they cost more for the rental companies to buy than a regular economy
size or compact size car. These costs are passed on to the renter.

Even renters who were just interested in checking out and driving a hybrid car found the prices hard to swallow and the hybrid cars hard to come by! Supply is so limited and demand is so high that car rental companies are charging high rates for these specialty rental cars. Many times the price of a hybrid car rental, like a Toyota Prius, was even more than an SUV.

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